southwest airlines customer demographics
Where available. border: 0; } Southwest will provide a stable work environment with equal opportunity for learning and personal growth. Weve got you with our free in-flight entertainment. /* Temp - GNAV Espanol Chase ad font-sizefix */ Without a doubt, Southwest Airlines is one of the industrys most important players. /* Air CheckIn Banner Button Fix */ 2022. WebThe environmental factors affected consumers and, in turn, led to a decline in profits for Southwest Airlines. height: 6px; Initiatives to fulfill our commitments are driven by a DEI Department, who also have established a cross-functional Executive Steering Committee, and working Team. Domestic travel still makes up the vast majority of Southwest Airlines passenger totals. content: "(Temporarily suspended. display: block; Any additional bags after that are $75. Southwest Airlines 10-K SEC Form. Accessed April 21, 2022. Business Select, which allows passengers early boarding, priority check in and security lanes, a premium drink, and twice as many Rapid Rewards points per dollar spent. /* Air CheckIn Banner Button Fix */ Southwest airlines began in 1967 as Air Southwest Co. Based in Dallas. color: #111B40; 2022 Best Places to Work for LGBTQ+ Equality, Human Rights Campaign Corporate Equality Index, 2022 Best Companies for Latinos to Work, Latino Leaders Magazine, 2022 Military Friendly EmployerBronze, The Military Friendly Company Survey, 2022 Military Friendly Supplier Diversity Program, The Military Friendly Company Survey, 2022 Military Friendly Spouse Employer, The Military Friendly Company Survey, 2021 Best Places to Work: Disability Inclusion, The Disability Equality Index, Do Not Sell/Share My Personal Information, May: Asian American and Pacific Islander Heritage Month, September/October: Hispanic Heritage Month, October: National Disability Employment Awareness Month, 2022 Military Friendly Company, The Military Friendly Company Survey, 2022 Military Friendly Brand, The Military Friendly Company Survey, 2021 Accelerating Women to Corporate Boards, 50/50 Women on Boards. text-decoration: none !important; They are Mexico, Jamaica, Bahamas, Aruba, Dominican Republic, Costa Rica, Belize, Cuba, Cayman Islands, and Turks and Caicos. Flight. )"; .air-booking-select-compare-fares-secondary .compare-fares-secondary--flyby { } html[lang="es"] .header-flyout--promo-section .link--text div { font-size: 12px !important; } To accomplish more than 40th consecutive years of both profitability and competitiveness, Southwest Airlines Company is constantly trying to find the routes to differentiate itself from other domestic carriers (Hawkins, Misra, & Tang, 2012). In 2021, Southwest Airlines had annual revenue of $15.8 billion. Though they are on the rebound, Southwest still needs to pull in more revenue if it wishes to exceed pre-pandemic levels. } WebDemographics: Global Products: flights & airline services Marketing Strategy: Southwests business model is based on streamlining its operations which results in low fares a satisfied customer. We first took flight in 1971 from Dallas (Love Field) to democratize the sky through friendly, reliable, and low-cost air travel. .facebook-share-button-command--button { left: 277px !important; width: 348px; After extensive research and analysis, Zippia's data science team found that: 46% of Southwest Airlines employees are women, while 54% are men. No one has a Heart for service like the People of Southwest Airlines. )"; .compare-fares-secondary--row:nth-of-type(5) .compare-fares-secondary--header-cell .compare-fares-secondary--label-addendum::after { } Find Reviews. Since 2008, it has been, on average, 5.1% higher than the industry average. Southwest Airlines received an American customer satisfaction index score of 79 in 2021. The company has its reach to more than 100 destination in the USA 4. } Early Bird Check In, which automatically checks passengers in, and gives them a better boarding position with earlier access to overhead bins. Though not the biggest part of Southwest Airlines, freight service plays a key role in diversifying Southwests assets, which gives them strength within the industry. Weight and size limits apply. Furthermore Southwest is noted for its strong management-labor relations, which has positive and negative impacts. Established in 2015, the Social Topics Committee is a cross-functional, executive forum that review, evaluate, and propose responses to current social topics raised, as well as consider areas to take proactive actions and alignment. Southwest has a 17.5% share of domestic revenue passenger miles. left: 278px !important; WebDemographics:Global Products: flights & airline services Marketing Strategy: Southwests business model is based on streamlining its operations which results in low fares a satisfied customer. Our Culture is often imitated but never duplicated, and every Employee plays a role in promoting and preserving it. #call_to_action_qdnph80bc1i, #call_to_action_oxew9f4k2gj{color:#ffffff;} #call_to_action_qdnph80bc1i, #call_to_action_oxew9f4k2gj{color:#ffffff;} When hiring for customer service positions within the organization, Southwest focuses on attitudes rather than skills and encourages peer hiring. There are several key figures any customer, employee, or investor should consider when thinking about Southwest Airlines. WebAt Southwest Airlines, our Heart represents our identity. Research Summary. WebSouthwest Airlines total number of employees in 2020 was 56,500, a 7.07% decline from 2019. html[lang="es"] div.footer div.flex-placement > b:nth-child(7) { You'll get the latest news, information, and promotional offers from Southwest all in one sweet email. Southwest Airlines is one of the most popular domestic airlines in the United States. .swa-footer--copyright-text a{ On average, employees at Southwest Airlines stay with the company for 5.6 years. This integrated citizenship report covers significant social, economic, and environmental stories, as well as data tables, and reporting frameworks, all through the lens of corporate Citizenship. height: 6px; 12% of Southwest Airlines employees are Black or African American. } In the U.S., Southwest serves 42 states, as well as Washington D.C. and Puerto Rico. Asian (54) 4.0 Black or African American (111) 4.0 Hispanic or Latinx (66) 3.9 The Southwest is a leading American air service and is the largest low-priced service provider with the base in Texas. Our disclosures are informed by the Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB), and aligned to the United Nations Sustainable Development Goals (SDGs). This human resource function is one that companies are striving to continuously improve. Flights and Destinations | Passengers | Company Stats | Trends. Demographic Segmentation The target demographic for Southwest is very broad. width: 273px; color:#111B40; But, flight crews are the closest interactions that a customer has with the product, budget flights, which are a simple, undistinguished product. This is a BETA experience. .compare-fares-secondary--row:nth-of-type(5) .compare-fares-secondary--header-cell .compare-fares-secondary--label-addendum::after { (opens popup). html[lang="es"] div.footer div.flex-placement > div:nth-child(10) { 45 Southwest Airlines reviews. 20% of the U.S respondents who flew with Southwest Airlines in the last 12 months of 2021 were 18 to 29 years old, while 20% belonged to the age group of 30 to However, Southwest has made steady gains in its rebounding value, clearly showing that investors are happy with what Southwest provides. Were a Company of People. In 2020, there was an obvious drop in passengers due to the Covid Pandemic. right: 185px !important; Filling a Need for Business Customers in Mid-Tier Cities. Investopedia. Choose one of our Business Solutions to get full access to our international database. .compare-fares-secondary--row:nth-of-type(10) .compare-fares-secondary--header-cell .compare-fares-secondary--label div::after { A free inside look at company reviews and salaries posted anonymously by employees. height: 1px; ", - Bob Jordan, Chief Executive Officer, Southwest Airlines. It's rare for an employee to stay with Southwest Airlines for 8-10 years. font-style: normal; div.footer div.flex-placement b a:hover { WebSOUTHWEST AIRLINES CO. 2021 ANNUAL REPORT TO SHAREHOLDERS To our Shareholders: The year 2021 was a roller coaster, but ended with an encouraging, WebTicket Refund and Reimbursement Requests. Weblower fares and higher customer convenience, which is also an indicator of the higher bargaining power of customers (Pratap, 2020). This rating reflects the overall rating of Southwest Airlines and is not affected by filters. Companies Market Cap. Southwest Airlines Co. All Rights Reserved. The fact the airline has a brand that appeals to price-conscious travelers who do not mind the html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(1) { font-size: ; } For earlier versions of the Contract of Carriage, please contact us and specify the effective date you would like to receive. Southwest Airlines is a major US airline established in 1967 that services a multitude of cities in all 50 states and beyond. left: 278px !important; "The biggest thing that makes us us is our People, and the unique and unrivaled Hospitality they deliver. Foundation for Educational Development, Inc. National Black College Alumni Hall of Fame Foundation, Inc. Hispanic Association of Colleges and Universities (HACU), Hispanic Association on Corporate Responsibility (HACR), Center for Asian American United for Self-Empowerment (CAUSE), Achieving through Choice in Education (ACE) Foundation, Asian & Pacific Islander Americans (APIA) Scholars, The Center for Asian Pacific American Women, Asian Pacific Islander American Public Affairs Association, National Gay & Lesbian Chamber of Commerce, National Association of Women Business Owners, Organization of Black Aerospace Professionals, Historically Black Colleges and Universities (HBCU) First. Designed to align with international standards, our approach to human rights includes the UN Guiding Principles for Business and Human Rights, the International Bill of Human Rights, and the International Labor Organization (ILO) Declaration on Fundamental Principles and Rights at Work. .header-flyout-links .header-flyout-links--item .swa-icon_search { padding-left: 1px; } color:#111B40; The quirky commercials and cheap flights appeal to a target market that is budget-conscious but still enjoys the fun side of life. Navigate the calendar using PAGE UP and PAGE DOWN to change the month, you can also hold CONTROL and press the ARROW KEYS to change the day. white-space: normal; Empowered Employees make great ambassadors that help attract tomorrows talent to our Southwest Family. } /* Spanish Homepage footer */ Employees are expected to follow Company policies and procedures designed to enable operations at an acceptable level of risk for Southwest in compliance with regulatory requirements. Southwest Airlines has 58,803 employees. The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries. To be the world's most loved, most efficient, and most profitable airline. Privacy Policy Trademarks Do Not Sell/Share My Personal Information. This is the first segment of its target market. This occupancy rate is an increase from 52.4% in 2020 and nearly matches the 2019 levels of 83.5%. html[lang="es"] div.footer div.flex-placement > div:nth-child(10) { Southwest Tarmac Delay Contingency Plan (English), Southwest Tarmac Delay Contingency Plan (Spanish), Do Not Sell/Share My Personal Information. It is the major domestic airline, and ranked number one in 2014 by the Bureau of Transportation Statistics (United States Department of Transportation, 2014). This includes nationally observed holidays and months of celebration that honor our Employee demographics and the diverse communities we serve. Supplier Diversity is comprised of two programs: Small Business Program and Diverse Owned Business Program. According to an overview in 2014 the company has around 45k employees and around 3.4k flights are operated each day. padding-top: 5px; Were committed to enhancing our DEI efforts with a particular focus in the areas of talent, Culture and Values, brand and reputation, and communication. right: 185px !important; Our commitment to DEI is reflected in the practices and Teams that turn that commitment to innovation and positive change, including diversity among Leadership, management, committees, and the Board of Directors; evolving our hiring and development practices; and creating robust community partnerships. Web83.4% EPS, Diluted 1 $1.16 Net Income 1 $723M Operating Income 1 $1.1B [1] [2] x Southwest Airlines Co. operates one of the world's most admired and awarded Our Supplier Diversity Program has been designed to enable us to extend opportunities to qualified diverse suppliers who, in turn, can help fulfill operational needs, satisfy the expectations of our Shareholders and Customers, and meet competitive business challenges. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022, Low-cost carrier market in the United States, Airline passenger experience in the United Kingdom, Southwest Airlines' GHG emissions 2010-2021, Southwest Airlines' energy consumption 2010-2021, Southwest Airlines - revenue passengers 2011-2021, Busiest airports of Southwest Airlines 2021, Find your information in our database containing over 20,000 reports, Attitudes towards the corresponding industry. We weren't just airborne yesterdaytime flies when you're having fun! content: "(That money is all yours. /* Air Booking Select - Fare benefit first th width */ border: 0; The vision of DEI at Southwest is to cultivate a diverse and inclusive experience for all our People to thrive. How about free movies4, TV5, and texting6on your next flight? } Earn up to 10,000 points per night on hotel stays. left: 277px !important; And you know what? Our Annual Report on Form 10-K contains more information on the various unions representing our Employees. /* Air Booking Select - Fare benefit sub-label workaround */ 23,500 people are involved in their flight operations, 3,200 are involved in maintenance, 21,000 are involved in ground service, and 7,400 in administration. } This makes Southwest Airlines one of the most reliable and punctual airlines in the U.S. But without Americans hub St. Louis's plight might've been that of Pittsburgh or Columbus. color: #636363; 2018 has so far been Southwest Airlines biggest year when 163.6 million people flew with them. .compare-fares-secondary--row:nth-of-type(5) .compare-fares-secondary--header-cell .compare-fares-secondary--label-addendum::after { Earn up to 10,000 points per night on hotel stays. These two factors created an environment where Southwest almost had to go after an increased share of high yield business travelers, and increase revenues from its existing business customer base. The reason Southwest Airlines has turned increasingly to business traffic is rooted in its cost structure. When Southwest was growing, or when it could offset labor cost increases with the extraordinary advantage of its fuel costs, this labor relations strategy that dates back to founder Herb Kelleher appeared to pay off. The least common salary at Southwest Airlines is $60k-100k. Christof Baron about Statista External site which may or may not meet accessibility guidelines. August 10, 2015 The average employee at Southwest Airlines makes $41,081 per year. How many people work for Southwest Airlines? } Do Not Sell/Share My Personal Information. } It gives customers rewards for travel with Southwest Airlines and that is customer bargaining power. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. Since de-regulation, few airlines have been more acutely tied to leisure traffic than low cost carrier } Throughout the latter part of the last decade, and the first four years of this decade, Southwest has steadily built up St. Louis into one of its largest focus operations and a bona fide connecting complex. left: 277px !important; This means that Southwest promotes mingling with the employees for informal networking and helping each other out, in spite of their job assignments. In 2021, passenger revenue from the non-loyalty segment of Southwest Travel Awaits. I will demonstrate my Warrior Spirit by striving to be my best and never giving up. Below are just a few of our 400+ partnerships, supporting impact across our diverse communities. Throughout our 50-year history, weve committed to providing our Employees with great jobs and benefits, a world-famous Culture, and an environment where they feel comfortable bringing their whole authentic selves to work. It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. With a market share of 17.5%, Southwest ranks only second to American Airlines. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit, There are interesting facts that Southwests approaches to business are based on fun, trust, community, and family. .air-booking-select-compare-fares-secondary .compare-fares-secondary--header-cell { Full-time and part-time Employee benefits include: We hire for attitude and train for skill. Were committed to quality training and development that drives progress and change, better retention, and sets Employees up for success. It is headquartered in Dallas, This annual report outlines our commitment to transparency and inclusion by outlining our priorities and path forward. html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(2) { font-size: ; } .swa-footer--copyright-text a{ .swa-footer--copyright-text, .footer-copyright--text { } text-decoration:underline; left: 482px !important; } This gives customers many different options. Southwest is also one the most profitable airlines in the world posting a profit for 34 consecutive years. } } For further analysis, we broke down the data in the following ways: Mark Shaw. The most common highest degree level of Southwest Airlines employees is bachelors, with 51% of employees having at least a bachelors. 25% of Southwest Airlines employees majored in business. font-weight: bold; The same story is happening in places like Sacramento, Austin, Nashville (amongst the earliest examples), San Jose, and Raleigh-Durham. } According to frequently cited legend, King described the concept to Kelleher over dinner by drawing on a paper napkin a triangle symbolizing the routes. Whether in the air or on the ground, we believe community is more than a placeits at the Heart of what brings us together. Edisons Solar Power Prediction, Elon Musks $100 Billion Loss And Green Gas From Landfills, The Pandemic Has Changed The Supply Chain Management Profession Forever, Greener Industrial Chemicals, EV Fleet Challenges And Teslas Record Deliveries, Grid And Charging Speed Bumps Ahead As Amazon, FedEx And Transit Fleets Go Electric, Gatik Goes Driverless In Canada For Grocery Giant Loblaws, Why Dont You Have A Self-Driving Car Yet? (Dallas, Houston, San Antonio). font: italic normal 11px/1 Arial; While the United States aviation industry is marked by intense competition, Southwest has continued to maintain its leadership position with a firm focus on customer safety, convenience, and service. 46% of Southwest Airlines employees are female. We put our Heart in action by mobilizing our Employees to do well by doing good, developing programs to meet the needs of our diverse communities, and engaging with business, civic and community leaders to be a globally-trusted citizen fostering authentic relationships that empower communities. div.footer div.flex-placement a:hover { Founders Rollin King and Herb Kelleher were inspired by their location to create an airline that was focused on the people. Paid time off, including vacations, personal time, sick time, disability, and for noncontract Employees, holidays and parental leave. In 2021, 123.3 million people flew with Southwest Airlines. Since its humble beginnings as a regional airline in Texas, Southwest has grown to dominate the entirety of the United States domestic market, able to challenge larger players such as American and Delta Airlines. Though Southwest has seen growth from 2020 to 2021, revenue is still short of pre-pandemic levels. .air-booking-select-compare-fares-secondary .compare-fares-secondary--flyby { With such a sizable fleet, Southwest is able to provide diverse locations with reliable service. Southwest Airlines /* Temp - GNAV Espanol Chase ad font-sizefix */ I will show my Servants Heart by delivering Legendary Customer Service and treating others with respect. html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(2) { font-size: ; } It was started on March 15, 1967, by Rollin King and Herb Kelleher. white-space: normal; bottom: 200px; WebPeople are, and always have been, the heartbeat of Southwest Airlines, and we work to advance and connect them to the things that are important in their lives. External site which may or may not meet accessibility guidelines. And date from the US Department of Transportation (DOT), as flawed as it is, support this analysis. This type of program allowed passengers to add up traveled miles to use later as credit on a future airline ticket. Southwest Airlines was originally named Air Southwest. Though revenue, flights, and passenger levels all increased in 2021 from 2020, they are still yet to reach pre-pandemic levels. Southwest Airlines flies in 11 different countries. .air-check-in-edit-contact-information-banner--link { External site which may or may not meet accessibility guidelines. This places Southwest second in the U.S. market. left: 277px !important; The most common certification among Southwest Airlines employees is generator technician certification.
